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ALLAGENTSAI & LLMSAASAWSCASE STUDIES

College Athletes Are Becoming Brands. What Happens Next?

Student-athletes are no longer defined solely by their performance on the field. With the rise of NIL opportunities, AI-powered sports technology, and digital media platforms, college athletes are increasingly becoming brands, while teams and universities are evolving into data-driven businesses. Explore how these shifts are reshaping the future of college athletics and what they mean for athletes, programs, and the sports industry.

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